Joe Ganley
Writing code since 1979
I have been a professional software engineer for over 10 years. I have written many kinds of software, but my particular strengths are interactive graphics applications, compilers and interpreters, and algorithms.

I also enjoy writing, woodworking, and home improvement. Also this.


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Wednesday, July 07, 2004

Don't mess with Special K

Eric Sink has been writing a series summarizing the book The 22 Immutable Laws of Marketing. I have no idea how the book is, but Eric's summary is quite interesting. As an aside, the Law of Line Extension reminded me of my recent experience with "Special K Red Berries." When I bought this, I assumed it would simply be Special K with dehydrated strawberries added. Not so; they not only added the berries, but they sweetened the Special K substrate! Sugar went from 4g for regular Special K to 10g for Red Berries, and from the third ingredient to the second. This strikes me as a grotesque and stupid betrayal of the powerful Special K brand.

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Copyright (c) 1988-2004 by Joseph L. Ganley. All rights reserved except where otherwise noted.